Largest online pet pharmacy in Delray Beach, FL
Established in 1996, is among the leading online pet pharmacies in the United States. The company offers prescription medications, wellness products, and supplements for pets. Its clientele includes pet owners and veterinary professionals seeking reliable, convenient, and cost-effective solutions.
Project Status:
Completed
Solutions Provided:
Client:
Largest online pet pharmacy in Delray Beach, FL
Challenge
The current design is outdated, with limited mobile compatibility, slower performance, and a less streamlined checkout process.
Increasing mobile usage: The rise in tablet and smartphone sessions necessitated the implementation of a responsive design.
User experience challenges: Navigation and ordering workflows were found to be confusing and inefficient, impacting overall customer satisfaction.
Execution
UX Overhaul: Under the guidance of Iteration Group, the redesign emphasized enhanced information architecture and mobile responsiveness.
Technical Improvements: Updates included faster page load times, optimized assets, and responsive layouts across various devices.
Content Refresh: Educational articles and pet health resources were reorganized to improve clarity and ease of discovery.
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